Billed as "the world's most awarded ultra premium vodka," Purity Vodka is made in south Sweden from a blend of organic wheat and barley. If you think you know Swedish vodka, think again.
"Our still design combines traditional pot still distillation with a completely new technology," Thomas Kuuttanen (one of only three Swedish Master Blenders) is quoted as saying in the press materials. The still is made of copper and gold and the vodka is produced in small batches. During the distillation process it's common to toss out some liquid, typically the "heads" (initial flow) and "tails" (last flow) of the run which the producer deems as undesirable (e.g., too bitter). But Kuuttanen disposes of 90% of the raw spirit.
"The final spirit is so pure that no filtration is necessary," boast the press materials. Purity Vodka is 70% distillate and 30% water from an artesian well in Sweden.
Since 2002, Purity Vodka has won Gold Medals and Master titles in spirit competitions such as The International Wine & Spirit Competition in England, The San Francisco World Spirits Competition in the U.S.A., and The Sommelier's Trophy in Sweden.
My tasting notes read, "astonishingly smooth." Hints of minerals, liquorice, bread, and vanilla slip across the palate. It has a slightly oily mouthfeel and a pleasant lingering finish. Thumbs up.
Bottom Line: Put down Absolut. Drink this instead.
Purity Vodka retails for approx. $40 for a 750ml bottle.
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